Synthesize old ideas and create new ones.

Make your work compelling.

Compelling writing examines multiple sides of an issue. Before drafting a manuscript, intelligent authors conduct a thorough literature review. In doing so, authors demonstrate mastery of what’s already been published or is in the public domain. Authors build on this foundation to contribute current ideas and synthesize them with the ideas of others.

Synthesis means weaving together ideas, evidence, or arguments, then adding your own original analysis. To be persuasive and compelling, your analysis should be evidence-driven. Cite your sources and ensure you thoroughly understand your sources and cite them appropriately so readers can engage more deeply with your ideas.

The result of incorporating these techniques into your writing is a unique work with a distinct and value-added perspective.